07 June 2008

Customer Service

I may have mentioned this before, but...

I think there's a hierarchy about the order a customer gets service.

The customer in the store takes priority over a customer on the phone. Practice, "(Business Name) please hold." The person who's trooped to the store is much more committed to buying from you than the person who hasn't even left home.

The customer on the phone might come in and purchase; the customer in the store might leave without purchasing.

A customer in the store takes priority over stocking the shelves. Drop the pricing gun and help the customer.

The reason for this is the customer is the entire reason you even bother to unlock the door in the morning. Their patronage is what keeps that door open and the store in business. If you act like their business doesn't matter to you, then they may agree and find someone who does care.

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