Yes, I am aware that it's ridiculous. It's entirely a marketing gimmick. But it amuses me, and that amusement sold a box to me, making both the gun-store and Hornady some money that they might not have otherwise made. That's win, not fail.
Besides, Hornady is one of the first companies who jumped in and supported 6.8 when it looked like it might just dry up and go away. I like to support them when I can because of it.