Manufacturers give out free product to people for review.
Often times, they are giving out the product to someone who is a likely customer of that product. That's all well and good, but I don't think it might be their only route.
I think they should actively seek the reviews of those who are not convinced there's a need for their product.
If someone who doesn't think there's a purpose for your idea finds a use and likes the product, that's a far stronger endorsement than, "I was going to buy one anyway and here's one for free!"
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