I think I first read at Robb's (might have been Tam) about the "killer app" of the pro-gun side being that we have all sorts of fun things to do to show the new prospective gun owners.
We have the first time at the range grin.
It's been asked, what do the anti-gunners have to counter that? The no-gun show? The no-shooting range?
Their killer app is far more literal.
The murderous rampage.
We get people in onesies and twosies. They get people in groups.
Quite often we're successful in converting their captures though, it doesn't seem to go the other way very often.