Far too many programs aimed at "reducing the cost" of something do nothing to reduce the costs but rather shift the burden of paying for them to someone else.
Yes, the person who doesn't have to pay for service would believe the costs had gone down; but the cost didn't really change.
This is true of any program that is subsidized. Someone is paying for the portion you are not. In some cases you are paying a partial portion at the time of purchase and paying for an additional part at tax time (whether you are using the service or not).
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