20 February 2010

Something Their Marketing Department Missed

Bushmaster seems to have priced their ACR against the FN SCAR.

What they are missing is they are competing with ALL semi-auto 5.56 rifles on the market and not just the FN.

The ACR is not in service with any force or agency, so they cannot brag about that.

Bushmaster doesn't have a stellar reputation for quality going back over 100 years, so they cannot brag about that.

They have to present this thing on its objective merits.

So far, those merits are not compelling.

All I have, so far, is that I like the looks of it better and it's Made in the USA.

I should also add that the $2,300 to $3,000 that vendors are getting for the FN SCAR is too rich for my blood as well. The thing is that FN never promised their offering for $1,500 for the last three years and has not been secretive about the features; and FN is known for being an expensive product.

FN has also not charged state and local sales taxes on internet orders. That alone has me looking to alternate vendors for the next AR parts purchase. A quick check at the tax collector's office told me the "penny for Pasco" they collected did not get submitted to Pasco. Bushmaster is breaking the law and pocketing the state and local taxes while lying to us about being required to collect it. They are claiming it's because of their ownership by Cerebus and being part of the Freedom Group. Problem with this lie is DPMS and Remington are also owned by the Freedom Group and don't collect those taxes.

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