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Amazon has rolled out an AI helper named "Rufus".
Rufus pops up in the way with helpful stuff like, "I see that you're looking at the thing you searched for, would you like help with that?"
Why, no, Rufus, I don't want help with looking at the thing I am looking at.
Rufus can be dismissed, but if you use the back button to navigate away, Rufus returns.
Rufus only stays the fuck gone if you use buttons on the Amazon site to navigate around.
This is exactly the same as a sales-drone hovering while you try to make a decision between brands suggesting the item in general.
Most of the charm of shopping online was not dealing with people.
Adding an AI shopping assistant is forcing me to deal with a fake person, with an additional down side of when I tell them to fuck off they don't even look hurt and cry.
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