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The French labeling laws are bullshit.
One of the shop owners is absolutely correct about the manufacturers not making a French version of the box just for them when a much larger market segment in Brazil is being dumped over the costs of making Portuguese language versions of the games.
And Brazil is a proven market of people who actually buy the items in question, not a nebulous "they might buy it if it were only labeled in French."
For paints it makes even less sense. You're either buying the color because you want the color you see in the jar or you're following the directions which has the English name for that color...
I've seen this personally. I bought "panzer gelb" not tank yellow.
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