Gander Mountain Files Bankruptcy
Because they can buy in bulk at lower prices, they could charge less than MSRP for those items rather than operating at higher margins than the "mom and pop" stores or gunbroker.
Heck, hiring someone who knows something about the products would help immensely.
Then there's the training to back off a customer who came in well informed of their purchase and is thinking it over; but paying enough attention to be of assistance when a decision is made.
Too often I've tried to get assistance and been unable to find an employee empowered to work the area I need help in.