Virtue

The best way to be virtuous is to simply be so.

Live it.

If someone notices, great!

If someone praises you for it, fine.

The problem with virtue signalling is the act of seeking praise by announcing you're doing virtuous things is, well, the opposite of virtue.

Steve Jackson Games added a full page of explanation about how they changed Eskimo to Yupik and that "slavery is bad, m'kay."

They could have just made those changes without mentioning why and I doubt that anyone would have started a thread demanding that the kidnappers of the rightful king of Fnordia be named, as they were in past editions.

Eskimo isn't even as controversial as they seem to think it is, but I think that change has a lot more to do with David Pulver and Sean Punch being Canadian than a general recognition that Eskimo is a slur.  Especially since it's not even certain where the word originated from!

Aside: Am I the only American who is dead sick and tired of Canadians telling us we're doing our culture wrong and demanding we change how we do things? 

They still use "slave" or "enslavement" 25 times in 4eR; down from 52 times in 4e.  12 of the reductions comes from replacing "slave mentality" with "heteronomy."

Many of the deletions are changing to a term like "subject" and the deletion makes me think they've done more to sanitize it than condemn.

The eliminated mentioning that slaves were low status under the rules for status.  How did that mention glorify slaving?  They left in that being a serf is a low status job.  Being a slave is worse than being a serf, how does mentioning that keep us from figuring out that slavery is wrong?

They had to spend extra time explaining slavery in historical context because of this. 

Taking it out of the minion enhancement for familiars didn't hurt or help.

Still, these changes could have been made silently to the same effect, they just wanted to make sure they got credit from... Whomever keeps score on this.

I do know that page of virtue signalling has cost them more than one sale.  That should matter to them more than it does. 

PS: They even mention cleaning up use of the word "Black" and capitalizing it when referring to a Black person, and the word was never used that way in the original 4e...