I just endured Michael Bloomberg using an entire commercial block to brag about what a great mayor he's been.
You get the impression that he was mayor for 9/11 and he single handedly saved the nation in the aftermath.
But the entire five minute block is going to alienate people.
The longer an ad drags on, the more people just want it to fucking end and they start getting retaliatory towards the product.
The late night advertisers are the first people to discover this and they stopped doing it because the channels were reporting people tuning out.
I, for one, hope to see him piss more of his money away in this manner!
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